ADIDASIFY (Spec)

How can Adidas makes people buy more of their socks? The answer is simple the more you see Adidas on the street, the more it starts to feel like a trend. So let’s start ‘Adidasify’ people’s wardrobe and take a couple of brands off whilst we’re doing it.

Adidas allows people with holes in their socks (other brands) to trade them for free with Adidas socks.

Role: Art Director