Tom Yum Filet-O-Fish

Give classic Mc Donald’s Fillet-O-Fish a local twist!

By comparing the flavours to different generations, this campaign seeks to bridge the gap between age groups and bringing people to create a feel-good moment together. Think of the classic fillet-o-fish as representing the boomers, with its timeless and familiar flavor. In contrast, the new Tom Yum iteration represents the younger generation with its fresh and bold taste. Each product offers a distinct taste experience, yet both are equally amazing!

Role: Art Director
Agency: TBWA\Thailand