V FOR VEGETABLE (Spec)

As part of the 2022 M&C Saatchi Open House, this activation campaign emerged as one of the top 10 creative concepts resonating with WWF's vision. The 'Eat4Change' campaign by WWF aims to inspire young individuals to embrace healthier, more sustainable eating habits by reducing meat consumption and increasing vegetable intake. Despite this initiative, many still underestimate the significant influence their food choices have on the environment. This innovative idea seeks to bring that impact to life, vividly illustrating how our dietary decisions can drive positive change in the fight against climate change.

Role: Art Director