ADIDASIFY

How can Adidas makes people buy more of their socks? The answer is simple the more you see Adidas on the street, the more it starts to feel like a trend. So let’s start ‘Adidasify’ people’s wardrobe and take a couple of brands off whilst we’re doing it. Adidas allows people with holes in their socks (other brands!) to trade them for free with Adidas socks.

Role: Art Director