POST-IT MOM
On Thai Mother's Day, McDonald’s celebrated hardworking moms during the lockdown by using Post-it notes to highlight the many extra responsibilities they juggled at home while still managing their day jobs. Encourage everyone to share some love and gratitude by giving moms an extra boost of energy on their special day!
Featured on: Campaign Brief Asia, thestable.com.au
Role: Art Director
Agency: TBWA\Thailand
Post-it note translation:
(1) Order Lunch, Zoom Call, Ask Dad to teach Mathematics, get Chicken out of the freezer, Go to market, Internal meeting, Prepare dinner
(2) Afternoon snacks for the children, Package delivery at 2 pm, Call the teacher, Fix the wifi
(3) Call HR, Squeeze the lime, Arrange the online study room for my son, Prepare dinner, Propose the new campaign at 9 am